The Treasure Coast may be populated by people predominantly wearing flip flops and tank tops, but for the Port St. Lucie Business Women presenting a professional image is critical to their success. Helping them put their best foot forward, image consultant, motivational speaker and life coach Joy Ruffen (www.joyruffen.com) posed thought-provoking questions and offered tips about creating one’s signature style at the Business Women’s November 2 meeting.
Ruffen gave each member a card picturing the five body types: apple, pear, triangle, ruler and hourglass. To understand what fits you, Ruffen said, first identify your body shape. Then think about the colors and fabrics you like. From there you can build a wardrobe that suits your style and projects the image you desire. “Communicate through your attire what you wish to convey without words,” said Ruffen.
How you sit and move also is part of your image, she pointed out. Avoid slouching. Speak in a voice that’s controlled and strong, but soft: there’s no need to shout to get other’s attention. Make a positive statement by confidently walking tall and proud. When you sit, gently and gracefully place yourself down, always aware of how your clothes are laying, said Ruffen.
Wearing great looking clothes, augmented by natural-looking makeup and a fantastic hairstyle, will make you feel sophisticated and self-assured.
“Creating a fabulous first impression is more than just your physical appearance,” said Ruffen. “People also form impressions about you based on how you speak and behave. It’s your responsibility to make sure you’re conveying the right impression,” she added
Ruffen asked the group, “What attributes make a modern lady?” A lady is self-aware, and while recognizing her own flaws, continually strives to better herself. A lady carries herself with dignity and authority. She will do everything in her power not to break a promise. As one Business Woman said, she’s someone who inspires and motivates. “A ‘leading lady’ will say bless the Kardashian Dynasty, but she prefers to look towards the Audrey Hepburns and the Kate Middletons as role models,” said Ruffen.
The Port St. Lucie Business Women is a professional organization dedicated to promoting the interests of business women and serving our community in an effective way. For more information visit www.pslbw.com. “Like” their Facebook page for updates about events, programs and community involvement.